Button and Hamilton, on message

Button and Hamilton

It looks like Barricello or Vettel at the British Grand Prix to me, but being the BBC we see interviews aplenty with Messrs Button and Hamilton.

Each have their own style of communication, successful sportsmen with a team behind them; but note that each of them has their message clearly in mind and clearly communicated.

Hamilton is having a disappointing season in the McLaren but he is ‘still pushing’, the team ‘are ‘working flat out’.

Button’s task is to dampen speculation and keep is own feet on the ground so for him ‘Red Bull are the team to beat’. After practice for Silverstone it is Reubens that will have to do the job, taking the fight to ‘Red Bull’.

These are useful examples for business.

We need to identify the unique points of our message, our business, the things that set us apart and make that the core of our message, like the theme in a piece of music or indeed the riff in rock.

We need to employ synonyms to express the same ideas in new ways and we need to use different vocabulary for different groups.

Skillpresentations can help you achieve this.

http://skillpresentations.com/page43.html
MG